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Deion Sanders' hype train drives unprecedented attention, cash flow to Colorado
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Date：2025-04-13 02:37:00
Editor’s note: Follow all the action in Week 1 of college football with USA TODAY Sports’ live coverage.
BOULDER, Colo. – It is a flashback that Rick George probably has shared dozens, if not hundreds of times since Deion Sanders arrived to ignite a new movement at Colorado.
George, CU’s athletic director for a decade, was waiting to board a flight at DFW Airport – Gate E-7, he notes – when the call came in from Sanders and his business manager, Constance Schwartz-Morini.
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