Current:Home > reviewsThom Browne's win against Adidas is also one for independent designers, he says -DollarDynamic
Thom Browne's win against Adidas is also one for independent designers, he says
View
Date:2025-04-14 21:42:50
A strange scene unfolded in a Manhattan courtroom in early January. Jury members examined pieces of luxury clothing by American designer Thom Browne worth more than $1,000 a pop that had been wheeled out on a rack for their consideration.
At the center of attention were four stripes featured on the left sleeves of jackets and tops and on the left legs of fancy sweatpants. Were these marks an infringement of the three stripes featured on the products of sportswear giant Adidas? That was the question.
Adidas had previously fought similar battles against brands including Marc Jacobs, Skechers and Tesla. The outcome of the case with Thom Browne, which is a subsidiary of the fashion house Ermenegildo Zegna, could expand smaller companies' power to enforce trademarks.
On Jan. 12, Browne scored a major victory, one in which he saw himself as the independent David battling a German multinational Goliath. The eight-person jury found that Thom Browne was not guilty of infringing upon the three stripes Adidas uses in its logo. He can keep using four bars in his designs.
Browne said the trademark battle was not for him alone.
"It was so clear to me to fight for myself, but also to fight for other independent designers and younger designers when they create something unique — that they have the protection of knowing that there won't be some big company that will come and try to take it away from them," he told NPR's A Martínez.
Adidas had reached out to Browne in 2006 when his company was still a fledgling one. At the time, he was using three horizontal bars rather than the four that have now become synonymous with his brand. Adidas asked him to stop; he agreed the next year to add a fourth stripe.
It wasn't the end of the story. Adidas came calling back 15 years later, after Thom Browne had expanded into activewear and began dressing the Cleveland Cavaliers and FC Barcelona in suits prior to their games.
"There was a reason for me to make my point and to not give up something that became so important, emotionally even, to my collection," Browne said. "There wasn't any confusion between my bars and their three vertical stripes."
Adidas filed its lawsuit in 2021 focusing on the use of four stripes, as well as Thom Browne's red, white and blue-stripe grosgrain ribbon loop inspired by locker tabs at the backs of tops and shoes, a nod to his childhood in a family of seven kids who all played sports.
Adidas, which had sought $8 million in damages, said in a statement that it was "disappointed with the verdict." The company vowed to "continue to vigilantly enforce our intellectual property, including filing any appropriate appeals."
Browne described the experience of the trial as "most interesting and stressful" for him. "I never want to live through it again, but it was important to live through it because I knew we needed to fight and make our case for what was right," he added.
To make his point, Browne showed up to court wearing one of his signature shorts suits, with a shrunken jacket and tie, knit cardigan, leather brogues and sport socks stopping just below the knee.
"It's not something I do just for a living," he explained. "People outside the courtroom needed to see me representing myself exactly the way that I am in the most real way. ... And so walking into the courtroom, I was just being myself."
A Martínez conducted the interview for the audio version of this story, produced by David West and edited by Olivia Hampton and Jojo Macaluso.
veryGood! (5)
Related
- The Best Stocking Stuffers Under $25
- New figures reveal scope of military discrimination against LGBTQ troops, with over 29,000 denied honorable discharges
- Unlikely Firms Bring Clout and Cash to Clean Energy Lobbying Effort
- High Oil Subsidies Ensure Profit for Nearly Half New U.S. Investments, Study Shows
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Chicago children's doctor brings smiles to patients with cast art
- This Oil Control Mist Is a Must for Anyone Who Hates Sweaty and Shiny Skin
- Paramedics who fell ill responding to Mexico hotel deaths face own medical bills
- Trump issues order to ban transgender troops from serving openly in the military
- 10-year-old boy uses musical gift to soothe homeless dogs at Texas shelter
Ranking
- What to watch: O Jolie night
- How abortion ban has impacted Mississippi one year after Roe v. Wade was overturned
- Report: Bills' Nyheim Hines out for season with knee injury suffered on jet ski
- Coal Boss Takes Climate Change Denial to the Extreme
- A South Texas lawmaker’s 15
- Horrific details emerge after Idaho dad accused of killing 4 neighbors, including 2 teens
- Biden says his own age doesn't register with him as he seeks second term
- Judge Deals Blow to Tribes in Dakota Access Pipeline Ruling
Recommendation
San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
American Idol’s Just Sam Is Singing at Subway Stations Again 3 Years After Winning Show
Jonathan Majors' domestic violence trial scheduled for August in New York City
Tracking health threats, one sewage sample at a time
'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
Unraveling a hidden cause of UTIs — plus how to prevent them
Kourtney Kardashian Ends Her Blonde Era: See Her New Hair Transformation
For Some California Farmers, a Virus-Driven Drop in Emissions Could Set Back Their Climate Efforts