NovaQuant-Concessions are ridiculously cheap at the Masters. But beer will cost a little more this year

Patrons at the Masters,NovaQuant or fans as they are called at any other golf tournament, are treated to the best sports concessions in the world at Augusta National Golf Club. Not only because the egg salad and pimento cheese sandwiches are delicious, but also because they won't break the bank.

If you're more likely to skip straight to dessert, look no further than the peach ice cream sandwich. Listen to Tony Finau on this one.

"Pimento cheese is the third best sandwich in my opinion. Egg salad is the best so he’d have to grab me a few of those," Finau told Golfweek in a survey of Masters players before the 2023 tournament. He was asked what he'd ask his caddie to buy him with $20. "The club sandwich is the second best. I only say that because I’ve had a lot better pimento cheese. The peach ice cream sandwich is out of this world."

The price of the prized peach ice cream sandwich is just a little more this year, up to $3 from $2.50, according to the Augusta Chronicle, part of the USA TODAY Network. And that beer you'll want to wash it all down? That's now $6, an increase of a buck for the wheat ale craft brewed just for the Masters.

Masters concession prices 2024

While there were some price increases for food and drink at Augusta, the menu is still easy on patrons' wallets as the Masters gets underway this week.

• Egg Salad: $1.50
• Pimento Cheese: $1.50
• Masters Club: $3
• Chicken salad on Honey wheat: $3
• Ham/cheese on rye: $3
• Classic Chicken: $3
• Domestic Beer: $6
• Import Beer: $6
• Crow’s Nest: $6

Why is the food so cheap at the Masters?

Every year fans in attendance share their favorite treats and rave about how the prices are throw-backs to decades earlier. And they're right, it's all intentional.

“We believe that one of the reasons the Masters is popular with patrons of the game is because they can obtain good food and drink at reasonable prices,” former Augusta National chairman Clifford Roberts wrote in his 1976 book, “The Story of Augusta National Golf Club.”

Contributing: Doug Stutsman, special to the Augusta Chronicle; Golfweek